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How a Digital Campground Strategy Increases Your Revenue?

Camping’s Digital Front Door has arrived. It’s arrived in part because of innovations in mobile, wireless and an abundance of cloud-based daily life applications like Netflix, Amazon, and Facebook. A Digital Front Door is more than adoption of a single piece of technology, it’s strategy to engage your prospective guests to visit, return, become loyalists and tell others.
Camp-wide WiFi is a great first step to the Digital Campground. Make it everywhere, make it fast, advertise your WiFi coverage and speed, sell advertising on your welcome splash-screen when they join your network. Local advertisers like RV repair and national advertisers like RV insurance love the captured audience. You can even advertise your own amenities that are additional revenue opportunities.
Over time, you will see demand rise and to manage it, you’ll likely increase your site fees. You might choose to add more rental site locations or begin to offer non-site rentals like your own fleet of RVs. Those can be outfitted with their own digital gadgets as well. Begin in earnest your digital campground today and make some “Happy Campers”. If you do, you’re going to be 5 Star busy, but very happy too.

When is a comprehensive managed service smart?

When you’ve tried two or more times to get your coverage, speed, security, and support for WiFi at your campground, and you’ve decided to try again. Who can you trust to get wireless designed correctly and implemented correctly, so you can be relevant to the 97% of campers who bring their technology with them?

CampfireConnect™ by RF-Works has fully managed Wireless as a Service (WaaS) in place for the State Parks in Ohio and also other private campgrounds, cabins and spas. We can quickly get your campground covered in the second most sought after amenity – WiFi.

CampfireConnect™ Wireless as a Service

A fast, reliable, secure, and seamless Wireless network connection throughout your campgrounds and campsites. This service offers expert design, implementation, and enterprise-class wireless hardware. Further, we optimize and support your wireless campers and staff. CampfireConnect™ gains you “market-value” that a great physical campgrounds alone cannot achieve.

With WaaS you will gain:

Increased productivityGet fast, always-on Wi-Fi connectivity from anywhere in the coverage area. Utilize IT staff for mission-critical applications instead of being burdened with connection issues.

Lower operational costsThe solution transforms your wireless IT budget from a capital expenditure to an operational expenditure.

Better securityEnterprise wireless infrastructure in your entity will connect to the network with all the necessary security and governance to meet FIPS, NIST, and IRS requirements.

Improved end user experienceEmployees, contractors, and guests will experience zero “dead spots” within the coverage area and enjoy performance engineered to your requirements.

High availabilityWireless coverage that is engineered to meet your business requirements and provide the highest available wireless security and availability.

CampfireConnect™ WaaS is a proven offering that is structured around a methodology developed by experts over the last 25 years and anchored by unparalleled technical expertise and engineering who have built thousands of locations across the US.

CampfireConnect™ WaaS has led some of our clients, to be recognized as 5-Star Campgrounds.

Tale of Two Campgrounds

Charles Dickens didn’t write this blog, if that wasn’t already obvious, but like the Tale of Two Cities, it does show the sharp contrast between two environments.

Campground One – Safe & Secure WiFi everywhere. Happy Campers seek out this type of campground. They stay longer because even though they go to get away from work, they need to stay connected to the office, their schooling, and even their favorite streaming shows. Campground One is “very 2020” and beyond…

Campground Two – Decided to invest a little money to get started, they turned one of their staff into their wireless expert and asked friends in IT for advice as well. They have one hotspot, it does not have the capacity for more than a few campers at one time, they put it in the general store, which is not open at night. Online camping reviews give 1 star, poor ratings because it’s slow, unreliable, and frustrating. The good news it’s advertised as free, so they get a checkmark for having WiFi, but not from their campers. Campground Two is “very 1990s”.

Here’s a relevant quote from the 19th-century English artist, critic, socialist, and philanthropist John Ruskin. In wireless, there is a danger of being Penny Wise and Pound Foolish, when focusing only on price.

“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.” He continued that it’s simply impossible to pay a little and expect to get a lot. “If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”

It’s as true now as it was when Ruskin penned those words that price is not an indicator of skill and quality. Low-cost-only focus won’t work in the long-term. If you want a relationship with today’s campers, you’ll need a collaborative balance between experience, product, service, support and the cost—which is how value is created.