Camping’s Digital Front Door has arrived. It’s arrived in part because of innovations in mobile, wireless and an abundance of cloud-based daily life applications like Netflix, Amazon, and Facebook. A Digital Front Door is more than adoption of a single piece of technology, it’s strategy to engage your prospective guests to visit, return, become loyalists and tell others.
Camp-wide WiFi is a great first step to the Digital Campground. Make it everywhere, make it fast, advertise your WiFi coverage and speed, sell advertising on your welcome splash-screen when they join your network. Local advertisers like RV repair and national advertisers like RV insurance love the captured audience. You can even advertise your own amenities that are additional revenue opportunities.
Over time, you will see demand rise and to manage it, you’ll likely increase your site fees. You might choose to add more rental site locations or begin to offer non-site rentals like your own fleet of RVs. Those can be outfitted with their own digital gadgets as well. Begin in earnest your digital campground today and make some “Happy Campers”. If you do, you’re going to be 5 Star busy, but very happy too.
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